Vivetra vs. AgriWebb, Herdwatch & the livestock software field

Here is the claim we’ll stand behind flat out: no other product in this field spans both an individually-identified clinical patient chart and a GIN-based group/lot VFD ledger inside one vet-facing tool. The livestock software market is real and crowded, but it splits into producer-facing farm apps, certificate/compliance bolt-ons, and herd-management platforms — none of which is a veterinarian’s clinical record that also carries the group-lot feed-directive ledger. That gap is genuine white space, and it is why the Livestock service exists.

Vivetra’s Livestock service is $200/mo — flat, with unlimited doctors and staff and fully managed hosting included in that price, the same number whether it’s a solo mixed-practice vet or a whole large-animal group. Available today in the US, Canada, the UK, Ireland, Australia, and New Zealand.

The white space no one else fills

Two things large-animal veterinary work needs are almost never in the same product. One is a clinical patient chart keyed to an individual animal — the same kind of record a small-animal clinic keeps, for the cow or bull actually in front of you. The other is a group/lot ledger built around Group Identification Numbers, the record you need to write and track a Veterinary Feed Directive across a pen or a lot rather than one animal at a time.

Every named competitor lands on one side of that line. Producer platforms manage the herd for the farmer. Compliance tools issue the certificates and directives as standalone paperwork. Herd apps track groups without being a veterinarian’s clinical chart. Vivetra is built to hold both the individual chart and the group VFD ledger in one vet-facing product — we say that confidently because, as of the verification date below, we could not find another product that does.

The field, side by side

Every competitor line below is shown exactly as our sourced dataset records it — follow the “source” link on any row to the vendor’s own page or the record we relied on. We only table products with a sourced record; adjacent tools we deliberately left out are named further down.

Two recent deals, stated precisely

Names you might expect — and why they’re not in the table

A few well-known names get raised in this category. We left them out of the comparison on purpose, because putting them head-to-head with a vet-facing clinical-plus-VFD product would be a category error, not a fair fight. We’d rather explain the omission than pad the table.

• CattleMax. A long-running producer-facing herd/ranch app — built for the rancher managing the operation, not for the veterinarian keeping the clinical record. Different category, not a direct competitor.
• Performance Livestock Analytics & Feedlot Health Management Services. Production-metrics and consulting tools for feedlot performance. Genuinely useful, and genuinely a different job than a clinical chart and a VFD ledger — not direct competitors, and, as the honest-gaps note below says, not something Vivetra replaces.
• ImproMed and Vetspire. General large-animal practice-management systems. They overlap with the clinical-record half of what Vivetra does, but neither is shaped around the GIN-based group/lot VFD ledger that defines this service — so a straight table row would compare two different shapes of product.

Where Vivetra genuinely falls short today

Hiding a real limitation is worse than not having it. Here are the honest gaps for the Livestock service, stated directly.

• Vivetra coexists with feedlot analytics — it does not replace them. A large commercial feedlot already paying for Performance Livestock Analytics or Feedlot Health Management Services isn’t going to drop those for a compliance ledger, and shouldn’t. Vivetra sits alongside them for the veterinary chart and the VFD ledger; it is not a production-analytics replacement.
• We can’t fully see behind enterprise logins. It is possible that established herd-record products such as DairyComp, PCDART, or Cow Sense carry VFD or group-treatment features behind enterprise or veterinary-partner logins that public research can’t observe. We state that as an acknowledged uncertainty, not a confirmed claim about those specific products. A dedicated 2026-08-01 research pass could not resolve it either way for any of the three: we confirmed DairyComp’s “CowCare” module covers treatments, dosages, withholding periods, and drug inventory, but access is gated behind an owner-granted veterinary-partner login — exactly the kind of enterprise-side detail public research can’t see into. It remains an open gap in what we can check, not a checked-and- cleared fact.
• No built-in payment processing. No Vivetra service processes the payments your clients make to your practice — Vivetra builds the record and the invoice, but you keep whatever processor you already use to take a card or bank payment. (That’s unrelated to the checkout you’d use to pay your own Vivetra subscription.)
• We’re newer than the incumbents. Several tools around this category have run for years. Vivetra is a newer vendor with less of a track record — a real consideration we’d rather name than let you find out later.

Questions about this comparison